We are privileged to work across all sector categories – Fashion & Accessories, Watch & Jewelry, Fragrances & Cosmetics, Wines & Spirits, Technology, Retail, Hospitality – for all types of stakeholders, from the largest Luxury Groups to niche players and start-ups, resulting in an incredibly rich depth of exposure to all Industry challenges that we use for the ultimate benefit of our clients. MAD is the leading Luxury consulting firm, uniquely positioned to enable the Luxury sector, its ‘Maisons’ and its people to shine to their full potential, at the client age.įounded in 2009, we have developed a pragmatic vision of consulting, which combines business and cultural expertise to high consulting standards with a single focus: helping Luxury Maisons to make the most of their ever changing clientèle, throughout the world. The organizational challenge and the new balance of power awaiting the Maisons.The prominent role of the Brand Purpose as a response to more discerning clients.How Jewelry will accelerate its digital transformation.How Travel Retail can reinvent itself by becoming more localized.The book concludes with a crucial observation regarding the rapid evolution of Luxury Maisons: their ability to keep their teams mobilized during this troubled period and to review their organizational structures, processes and governance. The book then provides the specific features of each major segment of the Luxury Industry: from Fashion & Accessories to Watch & Jewelry, from Wines & Spirits to Travel Retail or Cosmetics, a complete overview awaits. Digital, Brand Purpose and Business Localization are also shaping a new Luxury landscape.

It then draws lessons from this, starting the journey in China, where all eyes are focused.

With a foreword by John Elkann, President of Ferrari, the book begins by observing the upheaval and acceleration of transformations in Luxury. This book is the culmination of the reflection process undertaken by the MAD Partners, who supplemented their points of view with those of 45 Directors and Executive Board Members of Europe’s Luxury Maisons and major retailers in China and the United States.

In Luxury Convalescence: Fast-Forwarding, the MAD team, led by its founders Delphine Vitry and Jean Révis, identifies how the Luxury Industry will be reshaped by the Covid-19 crisis.

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