The campaign will also see a series of local partnerships that will drive tangible actions that 'walk the walk'. After everything we've all been through in the past few years, we can't imagine a time in recent history when those sentiments could be more relevant.' 'Keep Walking is two little words that say so much about positivity, possibility and resilience. Julie Bramham, Johnnie Walker Global Brand Director, said: ' Johnnie Walker has always been defiantly optimistic and a beacon of progress - that's what Keep Walking is all about. The quotes from the likes of Grace Jones, Mark Twain and Ayrton Senna will be seen across New York City, Mexico City, Cape Town, Tokyo and Bangkok amongst others.įor over two centuries Johnnie Walker has been committed to a spirit of progress and moving forward with this new Keep Walking instalment the brand wants to help inspire people to take their own next step by reflecting the energy, words and thoughts of cultural icons and pioneers who share that spirit. The mash-up includes samples of songs including Run DMC and Aerosmith's Walk this Way, Loretta Lynn's version of the iconic These Boots Are Made for Walking and Lou Reed's 1970s' classic Walk on the Wild Side.Īlongside the Anthem, Johnnie Walker will unveil epic city takeovers, projecting inspiring quotes from cultural trailblazers, over city skylines and cultural hotspots around the world. The new Anthem is an infectious, feel good mash-up of famous songs all about walking that has been created to put a spring in people's step as they head back into the world once again. Leading the way is a TV and digital ad featuring an energetic and vibrant 'Anthem' that seeks to get people back on their feet and moving again – as they start to socialise with confidence. The brand's famous Keep Walking advertising has been inspiring people around the world with a message of progress and positivity for more than 20 years and this latest chapter begins as the world gradually reopens after a difficult 18 months. Paths are made by walking – Antonio Machado (PRNewsfoto/Johnnie Walker)

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